via Finance Apprise: Video advertising was announced by many online specialists for the Trend of 2018. The professional social network LinkedIn, which has over 540 million users, joined them. The company explains that as of March 27, all pages of companies can post organic video posts, and as of April 6, all advertisers on the web will be able to use video ads.
The video will be available in all major social network advertising formats and campaign types. Whether the campaign’s purpose is “site visits”, “conversions”, or “brand awareness”, the promoted video can be part of it. Also, video can also be the sponsored content underlying “lead generation” campaigns. A new type of LinkedIn’s advertisers analyse tool is also introduced – “video views”.
The experts with experience on the web will appreciate as a novelty the very fact that campaign goals (as in other major ad networks) will now be a mandatory element in defining it.
The LinkedIn video will start without sound. If it is broadcast on a desktop and its duration is less than 20 seconds, the video will automatically start from the beginning (loop). However, accountability will be counted only once. For the video, the metrics will report a 2-second video when at least 50% of the ad is in the visible part of the browser.
The duration of the video can be from 3 seconds to 30 minutes, while the ad format currently allows only horizontal video.
It is interesting to note that as a result of the ad, the video may appear virally in the recommended content on the screen of a user if a contact (or follow-up influx) liked, shared or commented on it. In this case, it will be visualized as an organic video and will not be paid by the advertiser.